Fact: You need to write better business emails.
An engineer named Ray Tomlinson sent the first-ever email in 1971. He opened the floodgates for limitless communication in the modern era.
No doubt, email is intended to make our lives easier. Over time, however, it’s transformed into a tool with boundless potential for annoyance and sloppy correspondence.
Bad emails are rampant, my friends.
What is a “bad email”, you ask? Apart from chain emails and blatant spam, the worst kind of email is one that fails to achieve its goal.
Usually, that means they’re simply indirect and lacking pertinent information. Occasionally, this also includes abysmal fonts and massive attachments. (Please don’t.)
Corporate emails come to mind, actually. Perhaps you’ve worked in an office where team members are trying to organize some kind of meeting or outing, but leaving the plans completely open-ended, inspiring endless back-and-forth?
Or maybe you received a crappy PR email that’s missing contact info or a website address?
I can’t count how many times I sat in my swivel chair, clutching my hair in both fists, willing myself not to pull a panda.
Bad emails happen to good people all the time, but you don’t want to be the one writing them. You’re a writer, after all, and you make a living on the internet! If anyone is writing excellent emails, it should be you.
I’d go as far as to say that writing effective emails is the first step to being taken seriously as an online professional.
A good email can increase your odds of growing your network, initiating great business relationships, and so much more.
Whether you’re cold-emailing a potential client, pitching a story to a news site, or tapping out everyday communication, these tips will help you write better business emails.