Picture this. You’re making an epic dinner. The recipe calls for an obscure ingredient, so you slide into your shoes and head out to do some shopping.

There are general groceries all over, but as you turn the corner, you see a different kind of store.

It’s a specialty grocery—slightly more expensive, a little further from your apartment. But in the window, there’s a poster featuring the obscure ingredient you need.

Are you going to waltz into the local Key Food or are you hauling ass to that specialty store to get exactly what you need?

I think you see where I’m going with this. When we have a specific need or problem, price and other factors become less important than securing the solution.

This is true in virtually every industry, from home goods and clothing to medical services and hospitality.

This concept is the reason writers who specialize—or find a niche—end up making more money than those who offer broad writing services.

Today I’m going to break down this concept a little further and show you how to choose your own niche.

Because, yes, you need a writing niche.

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